We focused on restructuring and building new partnerships with our brand portfolios to strategically increase revenue streams. We partnered with a wholly owned government company to further our mission in empowering young entrepreneurs in the F&B landscape.
March
IFV Group kickstarted its Internship Program and mentored a total of 6 young interns to learn all about running and F&B business in the Marketing, Innovation and Business Development departments.
July
Launched MyLaksa Makan Club Loyalty Program to understand our customers better and to provide an enhanced customer experience and rewards.
December
We expanded the MyLaksa Snacks menu with the launch of our Fried Snacks which featured the local favourites – fried lekor, sweet potato balls and spicy wedges.
